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Looking for Inspiration for Your B2B Newsletter?
A B2B e-newsletter is an important part of your content marketing strategy. A newsletter is an effective communication tool to connect with your current clients, and nurture relationships over the...
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How to Develop a Content Marketing Strategy Template
Benjamin Franklin’s famous quote “If you fail to plan, you plan to fail” is never more relevant than when preparing a successful content marketing strategy for your organisation. A content marketing...
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Digital Marketing: Metrics That Matter
Ultimately, you established an online marketing strategy in order to get positive results for your organisation. But how do you know if your efforts are working? The answer to this question is –...
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B2B Content Strategies by Platform: What Works Best?
While the overall digital marketing strategy sets out the ‘big picture’ plan for your marketing activities, including your audience, goals, type of content, brand voice, channels, frequency, and...
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Top 5 Facebook Strategies for B2B Organisations
With Facebook constantly evolving, including the changes to news feed in January which have affected promotional posts, it can be hard to grasp which key strategies you should be employing to ensure...
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5 Reasons Why You Need a Company Newsletter
If your organisation has yet to establish an e-newsletter, then it’s time to jump on the bandwagon! Why? When someone subscribes to your business newsletter, they’re displaying an interest in what you...
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5 Blogs Worth a Read with Your Morning Coffee
Blogging for your business on a frequent basis is a relatively straight-forward and inexpensive way to attract prospective clients, build existing customer relationships, and drive traffic to your...
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3 Top Tips for Twitter Testimonials
Social media is an excellent way of engaging your target market in conversation, but there are businesses that steer clear because of the threat of negative feedback. While the possibility of negative...
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5 Tips for Using SlideShare
SlideShare is one of the largest free platforms for sharing professional content on the web, and it can be a fantastic tool to help you get the most out of your presence on LinkedIn. You can use it to...
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In an Instant: The New Facebook Feature to Prepare For
In the fast-paced world we live in, we want everything to be as instant as possible. Nobody wants to waste time waiting for content to download. And even though we might only be talking about seconds,...
View ArticleHave You Considered Facebook to Host Your Marketing Videos?
If a picture is worth a thousand words, then a video must be worth a million. Well, it is true at least to say that video is becoming an increasingly important part of many B2B content marketing...
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How to Turn a Business Blog into a Goldmine
Long before the word blog had any currency, one man predicted the rise of the information economy and understood its commercial potential better than anyone. Content, he wrote, was where “much of the...
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Buyer Personas are Critical for Content Marketing Success
You have already developed a buyer profile for your target customers – you have identified things like the age bracket under which they fall, where they live, and what time they watch their favourite...
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Vital Ingredients to Create Visual Content With Wow Factor
The power of storytelling in images is undeniable. In fact, research proves that half the human brain is active in processing visual information. Images are the most efficient way for humans to...
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4 Simple Marketing Concepts Every SME Owner Must Grasp
I’m fascinated by all things marketing, but I know many other SME owners don’t share that fascination. Some are (understandably) confused by the terminology sales and marketing people use, so I thought...
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How to Build a Loyal Online Audience
When it comes to attracting traffic to your website or blog, you want more than just click-through. What you really need is engagement – people who are going to stick around long enough to hear what...
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Where Are My Customers? Finding Your Online Audience
Finding your online audience is not always straightforward – after all, the web is a big place! We’ve already talked about the importance of developing a great content strategy in order to build an...
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11 Tips to Run a Successful Webinar
About six weeks ago, I held my first webinar, and I have run two more since then with another on the way. So far, the feedback has been excellent –attendees often ask if I will be running it again so...
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Why Market Positioning Is Important For Four Business
“Why eat with a clown when you can dine with the king?” This proposition was once displayed on a billboard of US fast-food franchise, Burger King, with the “clown” counterpart referring to its rival,...
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Choosing the Best Channels for Promoting Business Content
The creation of great content is a key step in the overall success of your business marketing plan. Quality content helps to drive traffic to your website, enables you to connect with your audience and...
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